DITA-LANCIER EYEWEAR IS NOT SUITABLE FOR HIGH RISK ACTIVITIES SUCH AS AUTOMOBILE RACING, ROUGH WATER SAILING OR AEROBATIC FLYING. THE LANCIER BRAND AMBASSADORS DO NOT WEAR THE PRODUCT FOR THESE RISKY ACTIVITIES

RULE THE ROAD AHEAD

For over 25 years, our focus has been one thing: Pushing the limits of engineering, design, and manufacturing to a breaking point.

WORLD CLASS FORMULA ONE & INDYCAR RACER

ROMAIN GROSJEAN

Romain Grosjean understands the relentless pursuit of perfection having competed at the forefront of Formula One and IndyCar, facing pressure and power—on the hottest asphalt at the highest speeds —at a threshold most human beings will never experience. With a combined total of over 13 podiums, Grosjean recognizes the demand of making lightning fast decisions on and off the track.

“I have spent my entire life racing, competing at the forefront of Formula One and IndyCar, with a combined total of 13 podiums. DITA-Lancier lenses dramatically reduce blinding glare while fully retaining natural depth perception, providing me with an optimal driving experience when I am driving around town with my family and friends."

NAVIGATE WITH CLARITY.

Our goal with DITA-Lancier was to create the best looking eyewear in the world with Advanced Lens Technology for Land, Sea, and Air.

TWO-TIME WORLD SAILOR OF THE YEAR

PETER BURLING

They say "never turn your back on the ocean." Peter Burling listens, taking the planet's most powerful, unforgiving seas head on. He excels in open water, of a kind, most mortals will never lay eyes on. And it's here -at the edge of the world- where Burling honed the expertise that would make him a world champion.

"I am very proud to serve as the brand ambassador for the DITA-Lancier Sea collection. The quality of their eyewear and their team is truly impressive."

OWN THE ALTITUDE.

Those who thrive at the extreme limits of their environment enter a Category of One. The DITA-Lancier collection is a celebration of the unrivaled athletes who push the limits of speed and endurance in some of the most technologically advanced and competitively compelling arenas in sport. DITA-Lancier is dedicated to these brand ambassadors who, like DITA, excel in their endeavors.

World Champion Air Race Pilot

KIRBY CHAMBLISS

Every time world champion pilot Kirby Chambliss steps into the cockpit, he helps to redefine the potential of man in flight. A five-time U.S. National Champion and decorated acrobatic pilot in the Red Bull Air Race series, Chambliss won his hard-earned insight in the bold face of gravity-that unrelenting force determined to keep man on Earth.

"It's an honor to be the brand ambassador for the DITA-Lancier collection. DITA isn't afraid to break new ground in quality, style, and design."

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