Designed By DITA


A Category of One.

A definition you can't own, you can only earn.

And DITA has earned it for over 25 years.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with products ranging from bold character frames to inventive reinterpretations of timeless shapes through innovative technology.

With over 25 years in design and partners at the highest levels of manufacturing, DITA's expertise is exceptional, earning a coveted reputation as a leader in luxury optical innovation.

DITA has the unique pleasure of serving some of the world's most discerning clientele, challenging the old guard, and forging lasting relationships within culture, style, sport, and entertainment; affirming the brand's position as individual as the products it creates.

The superior level of craftsmanship and detail in DITA Lancier frames require the utmost level of quality.